Advertising Campaign

Competition Teams

To help students signing up for BYU Capstone know that they could apply for a chance to join a competition team, I was tasked with redesigning a poster that advertised two of the teams. As I did some research into the completion teams and the process to join I created a proposal to create a two different posters, focusing on the two different categories of teams, and flyers that would contain links to the applications. My personal was accepted and I designed the materials that would be printed off to advertise the composition teams at the Kickoff event all perspective students are asked to attend.

Posters

I designed both of the posters to have a unified design and while having distinctly different colors, to still harmonize when placed side by side. The posters were designed to be positioned next to each other so the designs on both posters mirrored each other.

Flyers

Four each of the competition teams I created a flyer that the students could take with a short link and QR code to the online location that would allow them to apply. Each team’s flyer used one of the two main colors on the poster that the team was advertised on.