Brand Redesign

Ravania Entertainment

As part of creating an example for my college students, I redesigned the brand of a small publishing company that I have worked for in the past. As part of this redesign I created a new logo, selected both typefaces for the name and body copy, picked colors for the brand’s color guide, created a one-page template for a style guide, and created a new, redesigned business card.

Logo Redesign

The first step I took was to analyze the old logo. While the logo is based on a specific concept, it does not have a strong enough silhouette to read nicely when small or from a distance. The next step was to sketch out possible ideas. Because of the type of books that this company publishes, I kept the mountains in my designs and also tried adding stars in place of the sun. After I finished sketching I selected my three favorite designs and created roughs in Adobe Illustrator. Out of the three I selected the best one to use.